Copy is the heart and soul of almost every marketing endeavor. There are all kinds of writing and many have their own set of criteria. This is especially true with marketing copy. If you want to write good marketing copy make sure you include the seven most important components.
Marketing copy is much different because you are trying to convert viewers to follower or paying customers buying your product or service, signing up for a newsletter or free ‘something,’ etc. It is all about conversion. To have successful conversion rates you marketing copy must:
1. Have a refined keyword strategy. You should have a main keyword and two or three secondary keywords that will be used in your marketing copy. Aim for around a 2% density with your main keyword.
2. Include a sign up form where visitors can subscribe to your monthly newsletter, new product information, etc. This is very important because the minute they sign up you now have access to send them product information and market to them. You have effectively converted your visitor.
3. Networking is important to building and increasing traffic to your site. You can build networks within your marketing copy by sharing links on sites like LinkedIn, Facebook, Squidoo, etc. It is important that you lead people back to your site, to your marketing copy, etc.
4. Article marketing is a very powerful marketing tool. You write articles submit them to article banks or create a blog where you post them, and then you provide a link back to your website. This one way link is very powerful in the search engines so it helps your rankings, and you also grow your traffic because they found your article interesting and so clicked the link to your site.
5. Placing your marketing copy on your blog is a great way to generate traffic. Blog posts are indexed very quickly and you can even ping them which lets people following your blog know that you have posted new content. Make sure you take advantage of what a blog can do for you.
6. Use long copy. Consumers are hungry for information, particularly if they are shopping online for a big-ticket item. If they read beyond your opening headline, they are a good prospect for the product or service being sold. It’s your job to tell them everything they need to know.
7. Offer Multiple Benefits. A benefit is anything that will make a customer’s life better by using your product or service. This is the payoff, and the crucial section of your marketing copy where you must deliver the goods. Take a good look at what is being promoted, and then write down each and every benefit that you can, with no thought about which is the most important. You’ll order them later. Write down everything that can possibly do your customer some good. After finishing this step, go back and prioritize. When writing your marketing copy, begin with your primary benefit first, then the second, third and so on down to least significant.
That is it! We have given you some great tips for creating good marketing copy, but make no mistake; website marketing requires a lot of work for it to be successful and for you to turn a site into a cash machine. So stick with it, make sure your marketing copy is top notch, and wait to see results.
Remember, content drives the Internet, and that definitely includes the words on the page. Make sure this aspect of your online marketing serves you well, because “Content is your primary marketing tool”.