Freelance copywriting is one of the home business ideas that requires a very low cost in terms of resources. You can either do it part time or full time; sometimes, copywriting services may be project-based. Many companies search everyday where to hire a copywriter.
If you can write grammatically-correct sentences plus add a hint of creativity into them, you might want to take freelance copywriting seriously.
Do you think you have whatever it takes to jump into the copywriting business? Great! check out these business ideas on how to start a home-based business as a freelance writer, and ways to market your business:
Starting your Copywriting Business from Home – A Sample Business Plan Template
- Learn More About The Business
Learning more about any business before starting it is very important. You need to contact a seasoned copywriter—or many of them—to find out more about the copywriting business. Ask about the requirements for starting the business, the challenges to be expected, the average rates charged, the shortcuts to success, and other things you need to know about the business.
You can also search the web for information on the copywriting business, what it entails, and what you should expect from it once you start. Most importantly, you must study on your own and practice on your own. Read more on human psychology and find out, how humans think and what type of words move people. Check out our Resources page for some important books.
Finding out more about the business will help you avoid all pitfalls and prepare you for the challenges ahead. Being prepared for these challenges means you will handle and overcome them easily when you face them.
- Know the Usual Copywriting Rates
You must figure out whether you will be writing copy for online or offline media. Since most copywriters write copy for both media, you can consider being an “all-rounder,” too — at least from the start.
When you are just starting out, you will need to lower your rates slightly to attract clients. With time, as you gain more credibility and attract more clients, you can increase your rates.
Copywriting rates vary – it usually depends on your knowledge base, skills and copywriting experience. Many clients pay per hour and rates range in between $50 to $200. However, do your homework and find out how much freelance copywriters within your range are paid.
Determine your target market as well and find out how much they are willing to pay; set your rates accordingly. For starters, you can peg it below average and increase it after you have generated enough work for your portfolio. If you don’t like to be paid per hour, you can choose to be paid per project.
Using your past research findings, you can proceed to set the rates for your copywriting services. Direct response copywriters who write long copy usually charge by the number of words they write. Copywriters who focus on shorter copy, such as those used for offline display advertising, usually charge per hour spent on developing the copy.
- Set Up Your Home Office
As you will be running your copywriting business from home and are providing a service that has no inventory, your startup costs will be very low.
You will have to invest in an good computer, Office packages, and a printer. You will also need to acquire basic furniture, such as a working desk and a comfortable chair. You should also consider having a standing desk, too, to prevent working for long hours in the sitting position, since this is bad for your health.
In addition, you will need a reliable phone line and a high-speed internet connection for effective communication with your clients. One of the ways to please your clients and retain them for a very long time is to be responsive to communication. It goes without saying that your home office must be totally free of distraction and noise.
- Set Up Your Website
Since you will attract many prospects through the internet, you should have a professional website that tells more about your copywriting services and doubles as your portfolio. If you cannot set up the website yourself, you will need to hire the services of a professional web designer.
However, you must ensure that your website is built in a professional and compelling way, as a nice design will send signals that you’re competent at what you do.
Also design and print your Business Cards.If you’re serious about becoming a paid copywriter, you need to have your business cards. This will be your most important form of advertising, so you need to get lots of business cards printed to give out to prospective clients.
- Promoting You Business
After you have started your business, have your website and cards, it’s about time you think of ways on how to promote it. The entire copywriting business is a wide industry and you might want to create a specific niche for your business. This will help you generate more clients, which means more income for you.
You can also request for testimonials from past clients and post them in your website. You might also want to try to offer something for free to an online visitor such as an e-book, a monthly newsletter or free editing services for a certain word count.
If you can show your clients that you are reliable, fast and consistent with your work, you are certainly on your way to becoming a successful freelance copywriter.
- Hunting for Your First Clients
When you are just starting out, the only way to attract clients to your copywriting business is to proactively hunt for them. So, you need to adopt both online and offline marketing strategies to reach out to potential clients.
Offline marketing methods include advertising in local newspapers, using business cards, printing brochures and flyers, cold calling, and leveraging the power of word-of-mouth marketing.
Proven online marketing methods include advertising on blogs often visited by your potential clients, forum marketing, online classified ads, email marketing through the publication of newsletters, pay per click advertising, social media marketing, and so on. Keep in mind that copywriting is the best way to market your business. Use your skills for yourself too.
If you are highly skilled and are dedicated to the business, you can earn thousands of dollars every month while working from home as a copywriter.That’s it! In a nutshell, I want you to know that copywriting is now a big business with a lot of potential. Advertisers, in their attempt to edge out their competition, are looking for skilled copywriters to craft their promotional copy.